Imagine this …
Wood, metal and muted tones: the tables are wooden but look slightly worn and weathered, with sturdy, ‘functional’ metal legs; the floor is wooden; and there’s wood panelling on the walls. The wood panelling is original, from days gone by but it doesn’t matter. Old or new has the same effect.
The metal accents continue with the chairs, the bar & the vintage, grey pendant lights, the soft greys picked up in the choice of wall colours too. The exposed brickwork behind the bar provides texture and draws the eye, marking it out as different to the rest of the restaurant.
The large, original windows overlooking the street let the natural light stream in and ‘natural’ 🌿 is the theme which brings all these details together. The place feels rustic, stripped back, calm; it feels homemade. To the consumer this says, “Eat here, the food is fresh, natural, made on site, ‘just like mother used to make’”.
But, you’re not stepping back in time here at all; in this world of ‘bling’ that we live in, the nostalgic ambience with a modern twist is a winning formula and it’s global, making us feel safe and secure in what we can expect, even when abroad.
Now, imagine this: a restaurant that uses grey too but this time to create a classy, modern exterior – the double fronted large windows create quite a statement.
This restaurant’s interiors are not subtle - they’re clamouring for attention, saying fun, glamour, affluence & decadence. How do they achieve that?